The campaign was created for Control Cool Soap, a summer soap with menthol cooling. It was positioned to beat the Indian summer heat with ice like cooling.
A microsite was created which displayed a loading page with the temperature of the day.
It later took the audience to the home page.
On pressing play the film with the Control cool song would play.
They could then view and get product details.
It also had a link to the blog.
A social page with live feed from all social sites.
The print had a vibrant feel with fresh colours and scenic shots.
Involvement: Ideation, Art Direction, Web Design, TVC, 360 campaign
Credits: Sajan Raj Kurup, Anu Joseph, Sanket Avlani, Girish Narayandass, Sanuree Gomes, Manaswi Mohata, Pranav Nayak, Mithun Rajam
Agency: Creativeland Asia