Help Desk case study

Ted x talk on the Help Desk project

Most schools in rural India lack basic facilities.  Students don’t even have desks to write upon. They have to sit hunched on the floor for hours. This gives them bad posture, poor eyesight and bad handwriting. NGO Arambh wanted an easy and economical solution that would improve the quality of education in rural schools.

We needed to come up with a solution that was effective and economical. First, we decided to use discarded cartons for raw material. For this, we approached corporate houses and retail outlets. Using these, we then created Help Desk – a folding desk that could also be used as a bag.

We distributed Help Desks to several rural schools. This helped the children of these schools study with ease. It also helped them carry books on their long walks to school. Most importantly, Help Desk played an important role in improving the quality of education in rural India. And it cost less than twenty cents per piece. 

Our strength was our unique design. Made out of discarded cartons, it was economical, ecological, portable and most of all useful for children in rural schools. 

It was most appropriate for the NGO, because it was cost-effective and hence sustainable. It was easy for us to get corporates and retail outlets involved in this project. With their support, we could reach children in rural schools.  

Involvement: Ideation, Design, Art Direction

Agency: DDB Mudra